In the era of big data, simply having a dashboard brimming with metrics is no longer sufficient to drive strategic value. This presentation explores why dashboards alone fall short and emphasizes the crucial role of people in transforming data into actionable insights.

In this presentation, you will learn:

• How to effectively integrate hypothesis-driven analysis into their existing data analytics workflows to uncover deeper insights beyond what dashboards can provide?
• What are some best practices for fostering a collaborative brainstorming environment that leverages diverse perspectives and expertise to enhance the interpretation and utilization of big data?
• What are the common pitfalls or challenges organizations face when attempting to transition from dashboard-centric data analysis to more human-centered approaches?